Prima Care

Prima Care is a home care agency based in Ashford, in the Kent council area, registered with the Care Quality Commission to provide personal care to people in their own homes. It most likely works within about 6 miles of its Ashford office, which is our estimate rather than something the agency has told us. It is registered to care for older people, people living with dementia, younger adults and people with a physical disability. It is part of Prudent Domiciliary Care, which has 2 branches in England. The agency has been registered since September 2025.

Prima Care has not yet received a CQC rating. This is normal for a newly registered agency; the CQC usually inspects within its first year or so.

Prima Care has not published its rates and we are still collecting figures for Kent. Across England agencies usually charge £26 to £36 an hour for visits and £1,200 to £1,750 a week for live-in care. Ask for a written price list that shows the weekend and bank holiday rates and the shortest visit they will do.

There are 383 registered home care agencies in Kent. Others working the same area include Beech Tree Total Care - Ashford Extra Care Schemes, Beech Tree Total Care – Ashford and The Bliss Homes Adult Services Ltd. A self-employed carer found through PrimeCarers charges £18 to £25 an hour, and live-in care from about £1,120 a week.